Cracker Barrel?

Cracker Barrel changed their logo and the conservatives are pissed, tanking Cracker Barrel's stock value. Now personally, I think the new logo looks cheap, but I'm not about to trade stock over it.

Cracker Barrel did a modern rebrand including a more minimalist logo with just the words on a plan background, removing the chair, man, and barrel.

Which was stupid, showing they don't understand their folksy, old fashioned appeal, however conservatives have lost their damn mind, claiming that cracker barrel went "woke". Guess if they don't like it, then it has to be "woke"

I did bring myself to watch one conservative person that seemed all in on the too woke message. Then went inside and admitted they couldn't see how it was "woke" (i.e. the wait staff they met were all white).

Frankly, I do think it's worthy of tanking the stock, it's just a really bad sign that the leadership doesn't understand that 'old-fashioned' is key to their brand.

The 'gone woke' criticism is stupid, but it is a real head scratcher that Cracker Barrel thinks they should go all in on modern minimal design when their whole schtick is 'old country store'. They are relatively free of competitive pressure in that niche, and yet they go to a bland logo at odds with their niche.

Frankly, I do think it’s worthy of tanking the stock,

Because they changed the logo? Who gives a shit?

If it's a good restaurant, why the fuck would it matter if the sign looks slightly different.

Y'all are fucking weird.

As a restauraunt they are "ok".

Their unique draw is as an "experience", a folksy old-fashioned restaurant and country store. Chasing the modern minimalist design sentiment is a troubling sign of forfeiting their marketing advantage over an otherwise crowded market of other generic restaurants.

Now if that 'old-fashioned' was failing and the restauraunts were just a place where a few senior citizens go but is mostly a ghost town, I could see an urgency. Like last time I went to a K&W, you just had like a dozen people, with a surprisingly high number of people toting around some medical equipment. However, in my experience Cracker Barrel has been pretty busy still.

You don't buy and sell stocks based on whether they make good food.